How Onus works
Three steps between you and the habit you keep putting off.
Make your commitment
Our AI asks the real questions — your schedule, your history, your why. Then it builds a SMART goal you'll actually stick to. You sign the contract. The stakes are set.
Show up
Check in after each session. Geolocation confirms you were actually there. No manual logging. No honor system. Just proof.
Miss it? You pay.
Miss it? You pay. Show up? You earn. Every session you complete earns OnusPoints — redeemable for gym discounts, supplements, smart devices, and gift cards. 100 points = $1. The more consistent you are, the faster they add up.
How OnusPoints work
Earn points every session you complete — rate depends on your tier (0.5× to 2×)
Points cap at your subscription value each month — up to 2,249 pts on Dedicated
500 points = $5.00 — your first redemption threshold
Missed a session? Show up next time for 2× points — the comeback bonus
The science behind it
Onus is built on two of the most validated principles in behavioral economics.
Loss aversion
People feel the pain of losing $10 twice as strongly as the pleasure of gaining $10. A missed session costs real money — immediately.
2× more motivating than reward alonePositive reinforcement
Consistent attendance earns rewards redeemable for gym memberships, supplements, and gear. Showing up pays — literally.
Rewards accumulate every sessionThe Onus effect
Combined penalty and reward shifts the attendance distribution right. The habit forms faster because both levers pull in the same direction.
Distribution shifts right over 90 daysWhy financial stakes work
2×
Loss aversion
People are twice as motivated to avoid losing money than they are to gain a reward. Onus uses that.
95%
Accountability effect
Studies show you're 95% more likely to achieve a goal when you have a specific accountability commitment in place.
$0
Cost if you show up
Penalties only hit when you miss. Show up consistently and Onus literally pays for itself through rewards.